Finds the problems
Ranks what's losing money by dollars at stake, with the real numbers behind each one, and a 30-day plan for the rest.
AI Google Ads manager for local businesses
AI finds what's wasting your ad budget. One click fixes it.
Connect Google Ads read-only. PPC Master's AI reads every campaign, keyword and search term, explains in plain English what's losing money, and lines up the fixes. You approve them with one click, and every change can be undone.
Read-only by defaultEvery change logged and undoableNo credit card
Example
B
78/100
HVAC company · last 30 days
Left to fix: $442/mo−$516
- “hvac technician jobs”$67Blocked
- “diy ac recharge kit”$72Blocked
- “free ac inspection”$91Blocked
- “ac repair tucson”$286Blocked
4 searches blocked · logged · undo anytime
Your AI PPC analyst, working every day
It reads the whole account like a senior specialist would, explains what's wrong in plain English, and every fix it suggests is one click away. Nothing changes until you approve it, unless you switch on Autopilot for the safe, routine fixes.
Only confident calls
Nothing is called a loser on a slow week. Pauses are suggested only when the data is at least 90% sure it isn't bad luck.
Wasted words
Spots words like "rental" or "salary" draining money across dozens of different searches, and blocks them in one go.
Days and hours
Shows when your ads spend and convert, and which hours keep paying for clicks that never turn into customers.
Profit, not clicks
With booked jobs added, it protects ad groups that make money offline and flags "winners" whose leads never book.
Proof it worked
Every fix records the before. You and your clients see cost per lead before and after, and the waste removed each month.
Tracking watchdog
Checks conversion tracking on every sync. If leads stop recording, you're warned the same day, and nothing gets paused on broken numbers.
Each service, its own target
An install lead is worth more than a repair lead. Give each campaign its own cost per lead, and every verdict follows it.
Missed calls
With CallRail, see which calls from your ads nobody answered, when it happens, and what those leads were worth.
Build new campaigns. Manage the ones you have. Or put them on Autopilot.
Every project has two sides: a guided AI builder for new campaigns, and a control room for the campaigns already running, with the reason behind every suggestion.
AI campaign builder
Tell it your goal, offers, locations and a few keywords. It pulls real search volumes from Google, groups keywords into tight themes (max 10 per ad group), writes ads and sitelinks from your facts, adds negatives, checks it all with Google, then launches in one push.
Manage with one touch
Winners and losers at every level, each with the reason: "91 clicks, $292, no conversions, 95% sure it's not luck." Switch keywords and ads on or off, change bids, exclude a search, or push a new AI-written ad live.
Autopilot
Optional. Every night after the sync it blocks junk searches and pauses keywords that clearly lose money, only the fixes you allow, within limits. You get an email of what changed, and one-click undo.
What the free audit shows you
Most local businesses pay an agency to optimize their ads every week. The audit checks whether that's actually happening, in plain dollars.
Wasted spend, in dollars
Ad groups and searches that spent money and never produced a call or form.
Junk searches
Job seekers, DIY researchers and freebie hunters your ads are paying for.
Account activity
Every change made in the last 30 days and who made it. No more guessing if anyone's working on it.
Tracking problems
Conversions that stopped recording, page views counted as leads, very short calls, spam spikes: anything that makes your numbers lie.
How it works
1
Connect read-only
Sign in with Google and pick your ad account. PPC Master reads 30 days of data. It can't change anything at this stage.
2
Get your grade and AI analysis
See your score, the dollars at stake, and the AI's plain-English diagnosis of what a good PPC manager would fix first.
3
Fix it, automate it, or forward it
Push fixes live with one click (each one previewed, logged and undoable), switch on Autopilot for the routine ones, or send the ready-made summary to your agency.
Optimized for booked jobs, not clicks
Google counts calls and forms. You get paid for jobs. Add booked jobs, free from a spreadsheet or automatically from CallRail, and see which ad groups actually make money. Then PPC Master teaches Google to bid for customers who book.
Example
| Ad group | Return | Verdict |
|---|---|---|
| HVAC Installation | 46.5× | Top earner |
| AC Repair | 5.1× | Profitable |
| AC Tune Up | 1.2× | Losing money |
On Google's numbers, AC Tune Up looks fine. On real revenue, it barely covers its ad spend, and HVAC Installation deserves the budget.
Every week, without you asking
Once connected, PPC Master keeps watching.
Daily checks and alerts
A day of spend with zero conversions, a sudden spend spike, or cost per lead creeping up. You hear about it the next morning, not at month end.
Google's suggestions, reviewed
Google keeps recommending ways to spend more. Each suggestion is checked against your data and marked accept, test or skip, with the reason.
Monday client report
A clear email with the week's results, what was changed, what's working and what's left to fix. Agencies can send it to their own clients.
Priced against agency retainers, not software
The audit is free. Paid plans start with a 14-day free trial, no card needed. Pay by card, UPI or bank transfer.
Free audit
$0
See what's being wasted
- 1 Google Ads account, read-only
- AI account analysis (3 a day)
- Audit, grade and agency watchdog
- All recommendations (view only)
- Shareable audit links
- Daily sync and alerts
Self-serve
Most popular$99 /month
Fix it yourself in one click
- Up to 5 Google Ads accounts
- AI analyst with one-click fixes, dry run and undo
- AI-written ads in the campaign builder
- Campaign builder
- Weekly client email reports
- Lead quality: booked jobs and revenue
- Client logins: a read-only portal for your clients
- Agency branding
- 1 team login included (more at $10/month each)
Expert review
$299 /month
Software plus a PPC specialist
- Everything in Self-serve
- Up to 15 Google Ads accounts
- 1 team login included (more at $10/month each)
- Monthly review call with a PPC specialist
- Changes made for you on request
Built so you stay in control
Read-only by default
Changes need your explicit permission, per account.
Preview and undo
Every change is shown first, logged, and reversible.
Encrypted access
Google and CallRail keys are encrypted and never leave the server.
Your data stays yours
We never sell or share account data. Disconnect anytime.
Questions
Do I have to leave my agency?
No. Many owners use PPC Master to check their agency's work. The audit shows what's being missed and drafts a message you can send them. If they fix it, great. If not, you can fix it yourself in one click.
Is it safe to connect my Google Ads account?
You connect through Google's own sign-in, read-only by default, so nothing in your account can change. Access tokens are encrypted, and you can disconnect at any time from Settings or your Google account.
Will PPC Master change my ads without asking?
Only if you switch on Autopilot. Otherwise every fix shows the exact changes first and waits for your one click. Autopilot is off by default; you pick which safe fixes it may make (like blocking junk searches), it has nightly limits, it emails you what it changed, and every change can be undone from the change log. New campaigns go live only after you confirm the final review, or you can create them paused.
Can it build a new campaign for me?
Yes. Describe the business, your goal, offers and a few keywords you like. The AI pulls real search volumes from Google Keyword Planner, groups keywords into tight themes (at most 10 per ad group), writes the ads, sitelinks and negative keywords from your own facts, and checks everything with Google before launch. You can edit every step.
What if I don't use call tracking?
You don't need it. The audit, fixes, alerts and reports work with Google Ads alone. To see revenue per ad group, upload a spreadsheet of booked jobs from any CRM for free, or connect CallRail if you already have it.
Who is it for?
Local service businesses that run Google Search ads: HVAC, plumbing, roofing, dental, legal and similar. It works for any Google Ads account, but the playbooks and benchmarks are tuned for lead generation.
How is this different from Google's own recommendations?
Google's Recommendations tab mostly suggests ways to spend more. PPC Master reviews each of Google's suggestions against your own data and tells you which to accept, test or skip, and finds waste Google doesn't flag.
From the blog
Practical Google Ads advice for local businesses. All posts →
Brand vs non-brand: why mixing them hides what your Google Ads really cost
Searches for your business name convert far better than anything else. Mixed into your other campaigns, they make new-customer advertising look cheaper than it is.
7 places local businesses waste money in Google Ads (and how to check each in five minutes)
Most wasted ad spend hides in the same seven places. Here's where to look in your own account, what "bad" looks like, and what to do about it.
Is your conversion tracking lying to you? 6 signs your Google Ads numbers can't be trusted
Every bidding decision, budget change and report depends on conversion tracking. Here are six common ways it goes wrong, and how to spot each one.
See what your ads are really doing
Two minutes, read-only, free. You'll know exactly where the money goes and what to fix first.
Run my free audit