20 fixes found, worth about $2,449 a month
This is what PPC Master shows after connecting a Google Ads account. The account is made up, the analysis is real: every number below comes from the same rules that run on live accounts.
What the AI analyst would tell this owner
About $2,449 a month is going to clicks that won't turn into customers, roughly 39% of spend. The biggest items: turn off Search partners where it doesn't convert ($524); stop paying for clicks from outside your area ($368); pause 1 losing keyword in "AC Repair" ($292). Before pausing "Emergency AC Repair", check call tracking: its searches are exactly what you sell.
Budget pacing · November
About $980 a month is going to clicks that never convert.
$6,329 spent, 70 conversions at $90.42 each. 1 of 11 basic optimization habits are in place.
Findings
| Area | Score | What we found |
|---|---|---|
| Account setup | 17 | $1,536 on keywords with Quality Score 5 or less · 1 Search campaign without a call asset (+3 more) |
| Account activity | 30 | Last change 42 days ago · 1 change in 30 days |
| Wasted spend | 45 | 2 ad groups spent $701 with zero conversions |
| Conversion tracking | 49 | $922 on high-intent traffic recorded zero conversions |
| Bids & budget | 53 | Campaigns lose 21% of impressions to budget · 2 ad groups well over target CPA |
| Ad copy | 58 | 3 ad groups with CTR 20%+ below account average |
| Search term hygiene | 59 | 4 job, DIY or freebie searches cost $279 |
Is the account being managed?
The basics a good PPC manager does every 1–2 weeks.
- MissingSearch terms reviewed and negatives added
- MissingAd groups with no conversions paused
- MissingConversion tracking verified on high-intent traffic
- MissingBudget moved to winning campaigns
- MissingAd groups over target CPA addressed
- MissingAccount touched in the last 14 days
- DoneConversion actions count only real leads
- MissingAds shown only to people in your area
- MissingSearch partners and Display earn their spend
- MissingCall asset and sitelinks on every Search campaign
- MissingNo real spend on low Quality Score keywords
How it compares
HVAC accounts, last 30 days. Illustrative benchmark until enough accounts are connected to compute real ones.
See this for your own account
Connect Google Ads read-only. Nothing changes until you approve it, and every change can be undone.
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